Coming Soon

Stop chasing clients.
Idle does it for you.

Reminders, updates, thank-yous, rebooking nudges, milestone celebrations. Every message your business should send, sent automatically. Coming soon to Idle.

Book a free demo →Start free trial

Automation types

Channels

0/7

Always on

Reminder sent

5th visit milestone

💬

Sara's Salon

Idle Marketing · auto-pilot on

Auto-sent messages appear here…

Sound familiar?

The messages you forgot to send

Every "I'll text them later" is a client who slips through. Multiply that by a full appointment book and you have a leaky retention problem.

⏰

Forgot to text the 2pm lady

🤷

No one followed up with last week's clients

🔁

Never sent the rebooking reminder

❓

Can't remember who hasn't been in 3 months

Soon, Idle will send them all. Automatically.

Coming soon: set the templates once and Idle handles the rest: every reminder, every follow-up, every rebooking nudge. Powered by the upcoming WhatsApp Agent.

💬

Sara's Salon

Idle Marketing · auto-pilot on

Auto-sent messages appear here…

Five Automations · Coming Soon

The five messages every salon should send

Idle will ship with five fully-configured automation flows. You'll toggle each one on, customize the template, choose the channel. Done. You stay focused on clients in the chair, not your inbox.

Appointment remindersSoon

Pre-appointment notifications with customizable templates and per-channel delivery toggles. Configure how far ahead: 1 hr, 3 hr, 1 day, or 1 week.

Update notificationsSoon

Real-time alerts when an appointment is rescheduled or cancelled. Client-configurable response options: confirm, reschedule, cancel.

Thank-you / follow-upSoon

Auto-sent right after each appointment to ask how it went, request a review, and stay top of mind.

Rebooking remindersSoon

Inactivity-triggered nudges based on days or weeks since last visit. Choose your interval per service or per client segment.

Milestone celebrationsSoon

Visit count-based shoutouts: celebrate the 5th, 10th, or 25th visit with a personalized message and (optionally) a perk.

Templates & Channels · Coming Soon

Personalize once.
Send to thousands.

When this launches, you'll drop in merge tags like [Client Name] and [appointment date], pick a channel, and Idle delivers it.

Multi-channel delivery

WhatsApp (primary), SMS, and email: pick per automation, per template.

Merge-tag personalization

[Client Name], [appointment date], [appointment time], [staff], [service] and more.

Bulk segmented messaging

Filter by gender, total spend, visit frequency, last-visit window. Send to the right cohort.

Engagement logs

Per-message delivery + response tracking. See what landed, what didn't, and who replied.

Unsubscribe management

Token-based unsubscribe tracking. Honors opt-outs across every automation.

idle.sg/app/marketing · Template Builder

💬WhatsApp

📱SMS

✉️Email

Message Template · Appointment Reminder

Hi [Client Name], this is a reminder for your appointment on [appointment date] at [appointment time]. See you soon! ✨

Insert Merge Tag

+ [Client Name]+ [appointment date]+ [appointment time]+ [Staff]

Will send via WhatsApp · 24 hr before

Estimated delivery to 142 clients this week

idle.sg/app/marketing · AI Predictive Targeting

AI Predictive TargetingBeta

3 lapsed clients identified · sorted by predicted re-engagement

Mei Ling

Last visit 47 days ago · Avg every 28d

Recommend: Send rebooking + 10% off

Priya K.

Last visit 62 days ago · VIP

Recommend: Win-back: complimentary add-on

Joanna T.

Last visit 89 days ago · Churn risk

Recommend: Personal note from staff

Send all 3 personalized messages

Predicted response: ~57% · 1.7 expected re-bookings

Launch

AI Predictive Targeting · Beta

Idle predicts who's about to churn,
and writes the right message to bring them back.

Our model scores every lapsed client by predicted re-engagement, then drafts a personalized message tailored to their visit pattern, spend tier, and preferred channel. Approve in one tap or edit and send.

Success-rate predictionBeta

Per-client probability score for whether a re-engagement message will land.

Recommended action hintsBeta

Idle suggests the right offer, discount, complimentary add-on, or a personal note, based on the client's history.

Response trackingBeta

See who replied, who booked, and what worked. The model learns from every campaign.

Cohort-aware messagingBeta

Group lapsed clients by behavior segment so the message matches the moment.

Projected Outcomes

Set it once. Watch retention compound.

When automation launches, salons running Idle's flows can expect fewer no-shows, more rebookings, and stronger word-of-mouth.

Lift in rebookings

Drop in no-shows

Faster client follow-up

Auto, no manual sends

One platform. Three channels.

When automated messaging launches, Idle will meet your clients on the channel they actually use.

Primary

Highest open rates. Idle's primary channel for reminders, milestones, and re-engagement.

Backup

SMS

Fallback for clients without WhatsApp. Same templates, same merge tags, instantly delivered.

Bulk + receipts

Email

For longer-form messages, bulk campaigns, and digital invoice/receipt delivery.

Marketing automation FAQ

Can Idle send automated WhatsApp reminders for my salon?

Automated WhatsApp confirmations and pre-visit reminders are coming soon, powered by the upcoming WhatsApp Agent. Today you can share your booking link on WhatsApp and message any client one tap from their profile. Clients are most reachable on WhatsApp, so keeping reminders on autopilot is a near-term priority.

Will I have to write the messages myself?

No. When automation launches, Idle will ship with proven templates for booking confirmations, reminders, post-visit thank-yous, and rebooking nudges, and you'll customise the wording for your brand voice in minutes.

How will WhatsApp messages be charged?

WhatsApp messaging is fully usage-based, priced in tiers and credits depending on your volume — how many messages you send and how many clients contact you. Rates follow Meta's pricing directly. Usage is included in your monthly Idle invoice.

Will Idle re-engage lapsed clients automatically?

Automated rebooking nudges are coming soon. Today, Idle's AI client briefing and health score already flag who is overdue or at-risk so you can reach out manually in one tap. Soon, Idle will identify clients who haven't returned within their typical visit interval and send a personalised rebooking nudge, configurable per service type.

Coming Soon

Your next message is already written.

Set up your templates once and Idle handles every reminder, thank-you, and rebooking nudge from then on. Schedule free demo to find out when this goes live.

Schedule Free Demo